Sweet Strategy: Instagram Story Ads for a Local Bakery

Role / Tools: Creative Direction, Social Media Strategy, Adobe Photoshop

Objective: Drive online orders and in-store visits for a local pastry shop through visually engaging social ads.

Approach: Designed static story templates with warm tones and playful transitions that matched the brand’s cozy aesthetic. Highlighted daily specials with motion cues that guided users to swipe up.

Deliverables: A suite of optimized Instagram Story ads and brand-aligned templates for future use.

I learned to balance brand storytelling with data-driven performance—blending creativity with conversion-focused strategy.