Leather That Lasts: Magazine Campaign

Role / Tools: Art Direction, Copywriting, Adobe InDesign

Objective: Elevate a heritage leather goods company from “artisan” to “aspirational” through a premium 3-page magazine spread.

Approach: Focused on tactile storytelling—pairing rich textures and close-up craftsmanship shots with minimalist typography and emotional headlines. Built a layout that guided readers through the story of quality, tradition, and timeless design.

Deliverables: 3-page print ad campaign designed for high-end lifestyle magazines.

This project reinforced how visual storytelling can shift brand perception—a skill I now apply to digital product narratives and user journeys.