Solo Together: Marketing Strategy for a Travel App

Role / Tools: Market Research, Competitive Analysis, UX Strategy

Objective: Evaluate market opportunity and develop go-to-market recommendations for an app connecting solo travelers by shared interests.

Approach: Conducted persona development, feature prioritization, and retention strategy research. Built a framework to position the app as a lifestyle connector rather than just a tool.

Deliverables: 15-page marketing and product strategy report.

This project marked my pivot from marketing strategy to product thinking—understanding how user needs inform both design and growth decisions